Norwich Park and Ride switch-on for ‘holdall’ smartcard

Just Regional
Apr 14, 2014 2 mins read

Norfolk’s new ‘holdall’ smartcard goes live on Norwich’s Park and Ride buses today (Monday 14 April), with applications for the smartcard ticket already reaching 1,000.

Extra staff will be available to assist passengers with the new smart cards, which can be used instead of a range of multi-day tickets, including money-saving off peak journeys, season tickets, and even group tickets using holdall’s sQuid Travel Purse.

Using the card simply involves touching it on the on-bus reader to pay the fare. This helps speed boarding and reduces the costs of handling cash.

It will still be possible to buy day tickets with cash, but holdall is better value – an adult using a holdall saver ticket saves £8 for ten days travel at any time (£5 saved off-peak).

David Harrison, Cabinet Member for Environment, Transport, Development and Waste, said: “Sign-up for holdall has been good, and we expect this to continue when people realise that it’s very convenient, as well as being cheaper than paying cash. We are confident that launch day on park and ride will go well, but are putting extra staff on buses to help people use their cards for the first time and explain more about the scheme.”

For more details on fares and to apply for holdall, please visit:

The new Holdall card for Park and Ride journeys

The new Holdall card for Park and Ride journeys

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